The most important houses of bets in England have assured their victory in the World Cup 2006, unless England ends up with the trophy next July 9 in Berlin, what would mean bookmakers losing millions. “To make it clear, if England wins, that could be the worst result in the history of betting for us”, synthesized Simon Clare from Coral Sports Betting.
Bets have been placed in this order: Brazil, England, Germany, Argentina, Italy and France. And the reason for Eriksson’s team position depends mainly on the patriotism shown by British gamblers, still the best customers for houses of bets.
“The ideal thing for us would be that England got to the final match and lost through penalties”, explained Graham Shape from William Hill House of Bets. Brazil’s triumph would also oblige bookmakers to pay a great amount of money, although their loss would be much less than in England’s case.
If Beckham holds the Cup in Berlin, British bookmakers will have only one positive thought about the future: England’s victory would cause great euphoria throughout the country and motivate people to spend even more on bets.